Business Insider’s Digital Trust Report 2018 has tracked Facebook’s scandals, Snapchat and Instagram’s privacy worries and the rise of fake news and scams across all platforms.
Over half of 1,300 consumers surveyed said fake news and scams were extremely or very impactful on their decision to engage with sponsored posts online.
The Digital Trust Report 2018 compiles survey data to analyze consumer perceptions of Facebook, Twitter, Snapchat, Instagram, LinkedIn, and YouTube.
As a business you can no longer just promote your Facebook posts to a wider audience and expect to see a return on investment. Consumers are moving to platforms they know they can trust the content. LinkedIn continues to benefit from its professional setting.